Why register a trademark?23-05-10
It is a good idea to register your trademark to use the mark freely, stop others from using it, and build brand equity and value. In many countries, trademark protection is granted to whoever files the trademark first and is, in many cases, a prerequisite to stopping anyone else from using this trademark freely. In other countries, trademark protection is afforded to the first user;however, if no complaint is filed against anyone who lodges a trademark then, even if used previously. The costs involved invalidating a trademark and striking it off the register are too high. So the investment to register a mark is minimal compared to the potential cost of not registering, and in addition to the possible benefits registration will bring to your business. You can check out our blogs to learn about Why register your trademark?