Why do you protect a word mark?
10-May-2023A word mark is a type of trademark that consists of a single word or
combination of words used to identify and distinguish the goods or
services of one company from those of another. Protecting a word mark
can provide a number of benefits to a business. First, it helps to
build and maintain brand recognition and goodwill with consumers.
Second, registration of a word mark provides broader rights and
basically protects the wording of the mark regardless of its style.
Thus, applications for word marks do not claim rights to any particular
font, style, size, or color. Applying for a word mark means you can vary
the design aspects of the mark (e.g., style, upper/lower case, font) in
use without causing a conflict with your trademark application, so long
as the wording (e.g., spelling, number of words/terms, etc.) remains
the same.
If a company's trademark is registered, regardless of whether the mark
is a word mark, slogan, or logo, the owner can take legal action and is
entitled to remedies to prevent others from using the same or similar
mark in connection with similar goods or services.
