What is trademark priority registration (priority claim)?
23-05-10When registering a trademark in a jurisdiction signatory to the Paris Convention, an applicant can “claim priority” to an earlier mark, therefore using the details and effective date of an earlier trademark as long as the earlier mark is registered no later than six months prior. Priority registration is crucial in trademark law because it helps establish the ownership of a trademark and can also prevent others from using or registering a confusingly similar mark.