Can a slogan be registered as a trademark? Can a phrase be registered as a trademark?23-05-10
Yes, a slogan can be registered. However, due to the nature of the words being generic, it may take longer to protect and may face office action unless the below conditions are achieve; -The slogan being registered as a trademark is fundamentally creative and distinctive. -The slogan has been extensively used and has another meaning that immediately calls a product or service to mind.