What cannot be registered as a trademark?23-05-10
Trademarks are jurisdictional rights; therefore, each country/jurisdiction can provide a certificate relating to a trademark and protect it. Therefore, whether or not a trademark can be registered depends on the specific trademark law/intellectual property law of the country. In general, the following can't be registered as trademarks; • A mark having no property or distinctive character; • A generic mark, or simply a name given by tradition to familiar goods, products, services, or the ordinary drawings and pictures of goods and products; • A mark that, when used, results in undervaluing other products or services distinguished by such mark; •A mark which is deemed just a translation for a famous mark; •A mark that has already been registered by another party. If such a registration would confuse the consumers. You can check out our blog on Cristiano-Ronaldo-dance-move-trademark.