What is trademark watch?
10-May-2023Trademark watching entails monitoring official gazettes and flagging potentially conflicting applications that are identical or similar, which may confuse the average consumer. Trademark watching is a cost-effective way to scan the market and enforce trademark rights before going to court through the opposition at the trademark office. A trademark watch service is valuable because it allows trademark owners to monitor and protect their trademarks against possible infringement. By receiving timely alerts about potentially infringing trademarks, the trademark owner can take action to prevent infractions, such as filing an opposition or sending a cease-and-desist letter.
