Smart Ways to Build Brand Awareness

23-05-10 ...

A brand is an identity and vice versa, increasing awareness helps with exposure, sales growth, and expansion which all of us startups need. buying and placing ads left right and center is a way to increase awareness, but it is costly and if not done strategically will be less effective on a dollar-spent basis. We have been thinking of how to raise brand awareness for our startup, and after a lot of research and some industry consultations, we have summarized seven ways to strengthen your image in the eyes of your audience.

7 Ways to strengthen brand identity;       

1. Referral Programs:

Referral programs have historically had tremendous success as your clients are vouching for you and providing their stamp of approval on your product or service. This is the tech version of enabling word of mouth!

2. Content:

Create impressive content to position yourself as a thought leader. Whether it is through articles, podcasts, infographics, or any other medium. A great way to get your brand known is to deliver ultra-valuable, gorgeous-looking content

3.Build partnerships:

  1. Getting involved with partnerships is another easy way to boost brand awareness. Whether such partnerships are with other businesses that provide a complementary service or with influencers with existing followers building connections and associations will have a tremendous impact on your brand. 

4. Focus on your customer wants and needs: 

  1. Focus - there are many online and offline outlets for marketing and advertising. Know your customer enough to be able to focus your efforts and creatively run your marketing strategies. Mixing between paid and unpaid social and pay-per-click ads

5. Be creative:

Be creative and unique – there are soo many options out there why should people come to you? What is your Unique selling point and how can you creatively and uniquely market that USP to increase brand awareness?

6. Analyze the data

Check the data run the campaigns, check the data, and re-iterate – just like in any startup, understanding what works best with consumers is about feeling the market and reacting to what your customers are looking for. Remarketing campaigns are also helpful as they involve users who visited your site, but left before converting re-targeting them increases the chances of conversion

6. Do not be scared to use emotions

People love stories to create emotionally moving, compelling stories that connect deeply with users so they do not forget their names.

Knowing your customer and their needs is a stepping stone to the success of your business. Walk the talk, engage with your customer, and provide them with unique tailored, and impressive content that will surely increase your brand awareness.

Remember to protect your brand name by registering it as a trademark in the countries you currently work in and are planning to work in. 

...
23-05-10

How to Create a Strong Trademark

Read More
...
23-05-10

Trade License Vs. Trademark

Read More
...
23-05-10

Four Types of IP your Startup Must protect

Read More
...
23-05-10

Who owns Christmas?

Read More
...
23-05-10

New Year's Resolution: Trademark Your name or logo!

Read More
...
23-05-10

Smart Ways to Build Brand Awareness

Read More
...
23-05-10

To trademark or Not to trademark your Name!

Read More
...
23-05-10

Trademark renewal rules in the European Union

Read More
...
23-05-10

Trademark renewal rules in the United States of America USA

Read More
...
23-05-10

How Do You Know Which Symbol is Right for Your Trademark?

Read More
...
23-05-10

Why is brand identity so important?

Read More
...
23-05-10

Why is brand identity important?

Read More
...
23-05-10

How to create a Brand Identity?

Read More
...
23-05-10

Step 1: Research your audience, value proposition, and competition.

Read More
...
23-05-10

Step 2: Design the logo and a template for it.

Read More
...
23-05-10

Step 3: Incorporate language that you can use to connect, advertise and impersonate on social media.

Read More
...
23-05-10

Step 4: Know what to avoid.

Read More
...
23-05-10

Step 5: Monitor your brand to maintain its brand identity.

Read More
...
23-05-10

What should you do if you forgot to renew your trademark?

Read More
...
23-05-10

A guide to set an Intellectual property strategies for technology startups

Read More
...
23-05-10

Why should I renew a trademark?

Read More
...
23-05-10

How long does a trademark renewal last?

Read More
...
23-05-10

How to file a trademark renewal?

Read More
...
23-05-10

Trademark renewal rules in the Gulf Countries (GCC)

Read More
...
23-05-10

Protecting your logo as a trademark in the GCC

Read More
...
23-05-10

UAE Joins Madrid Protocol

Read More
...
23-05-10

Four ways to keep your intellectual property data secure

Read More
...
23-05-10

Halloween and Trademarks

Read More
...
23-05-10

10 Key Reasons Why Trademark Registration is Crucial for Businesses

Read More
...
23-05-10

Thanksgiving as a Trademark

Read More
...
23-05-10

Online Trademark Tools

Read More
...
23-05-10

Case: TWG TEA COMPANY PTE LTD VS MARIAGE FRÈRES, SOCIÉTÉ ANONYME

Read More
...
23-05-10

Valentine Themed Trademarks

Read More
...
23-05-10

Goods and services to protect your trademark on the metaverse

Read More
...
23-05-10

What is document legalization for trademark protection?

Read More
...
23-05-10

Intellectual property at technology companies - the case of Oracle and Google

Read More
...
23-05-10

Innovation and branding in the Pet food Industry

Read More
...
23-05-10

Federal trademarks vs State trademarks vs International trademarks in the USA

Read More
...
23-05-10

The Huda Beauty Brand

Read More
...
23-05-10

Temraza is Bringing Egyptian Fashion to a Global Audience

Read More
...
23-05-10

Zoho partners with Falak Investment to empower startups in Saudi Arabia

Read More
...
23-05-10

OKHTEIN an Egyptian Brand by a strong Duo Sister Leader

Read More
...
23-05-10

Egypt-based foodtech startup BONBELL raised Pre-seed funding

Read More
...
23-05-10

Trademark vs. Service Mark: Explained

Read More
...
23-05-10

Dubai Metaverse firm Everdome secures $10 million funding

Read More
...
23-05-10

What Exactly is a Trademark and Why is it Important?

Read More
...
23-05-10

Intellectual Property and World Cup

Read More
...
23-05-10

Startup Mindset: The Four types of Intellectual Property

Read More
...
23-05-10

The First Robot Lawyer in US courts

Read More
...
23-05-10

Can a dance move be considered a trademark?

Read More
...
23-05-10

The Entrepreneurial success of Disney - How Copyrights and trademarks turned into Billions of Dollars?

Read More
...
23-05-10

Protecting Your Brand: Why Are you putting your brand at risk?

Read More
...
23-05-10

Understanding the different elements of the STC brand in Saudi Arabia

Read More
...
23-05-10

Unveiling the Mystique: Decoding the Elements of Mamzi Brand in Egypt

Read More
...
23-05-10

The Golden Arches: The Evolution and Impact of McDonald's Trademark

Read More
...
23-05-10

Emirates Integrated Telecommunications Company (EITC): A Look at Its Different Brands and Trademark Protection

Read More
...
23-05-10

From Sponsorship to Social Responsibility: How SABIC Built Strong Brand Awareness in KSA

Read More
...
23-05-10

How Juhayna Built Strong Brand Awareness Among Restaurant Owners in Egypt

Read More
...
23-05-30

How Almarai Used Intellectual Property to Gain a Competitive Edge: A Guide for Restaurant Owners

Read More
...
23-05-30

Rocket Lawyer: How Intellectual Property Became a Competitive Advantage for the Company in Targeting Entrepreneurs

Read More
...
23-05-30

Integreight: How Intellectual Property Gives This Egyptian Tech Startup a Competitive Advantage

Read More
...
23-05-30

Building Brand Awareness in the UAE Technology Industry: The Success Story of Cisco

Read More
...
23-07-18

Trademark licensing - Monopoly sets an example of how legacy brands can keep up with changing customer preferences.

Read More
...
23-07-18

Tesla Motors' Trademark Troubles: Navigating Unregistered Issues

Read More
mouse

Curious to learn more?

Let's chat! Our team of experts are here to answer any questions you have, whether it is about licensing our technology or learning about the local trademark process.

Email us License our tech Set up a meeting