How 'Monopoly: Lifesized' Shows Trademark Licensing Success for Legacy Brands at BLE
23-07-18
Brand Licensing Europe (BLE) to Highlight Location-Based Experiences with "Monopoly: Lifesized"
The "Monopoly: Lifesized" Experience
"Monopoly: Lifesized" represents a captivating adaptation of the iconic board game, presented in a 4D physical format on an enormous 15m x 15m board. Since its launch in August 2021, this larger-than-life experience has attracted over 150,000 visitors in London. During the keynote, Proulx and Hutchinson will share their journey of creating this groundbreaking LBE concept, highlighting the collaborative efforts and strategic planning that contributed to its remarkable success.
Insights and Opportunities at BLE
Ella Haynes, Event Director of Brand Licensing Europe, has expressed her excitement about the keynote session, emphasizing the event's focus on the thriving LBE industry in London. She encourages industry professionals to register early to secure a seat, as this session promises to be a bustling and inspiring opportunity to discover LBE trends and gain invaluable insights from industry experts.
The Future of Immersive Entertainment
Proulx from Hasbro has emphasized the company’s commitment to providing immersive experiences that connect fans of all ages through the magic of storytelling and play. The successful partnership between Hasbro and The Path Entertainment Group has enabled fans to step into the worlds of their beloved brands and characters, as demonstrated by the success of "Monopoly: Lifesized."
The first LBE-themed keynote session at BLE will offer attendees valuable insights into the creative process behind developing immersive LBE experiences. It is anticipated to be a highlight of the event, providing a glimpse into the future of location-based entertainment and inspiring industry professionals to push boundaries and create unforgettable experiences for fans worldwide.
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