The Power of Innovation and Branding in the Pet Food Industry
23-05-10
Unlocking Innovation and Branding Potential in the Pet Food Industry
According to entrepreneur Ryan Bethencourt, the Pet Food Industry is ripe for disruption, urging entrepreneurs to step up their game by investing in biotechnology for pet food. Bethencourt asserts that entrepreneurs and business leaders have the power to induce change in the industry.
"Do you know the primary food allergen for dogs and cats?" asks Bethencourt. Surprisingly, it's beef. Following closely are chicken, eggs, and milk—common allergens overlooked due to the lack of transparency in the animal agriculture industry.
Investing in biotech for pet food, Bethencourt argues, can force the industry to evolve. Investors are already reaping rewards from biotech, similar to those seen in companies like Impossible Foods and Beyond Meat, which produce plant-based and cell-based proteins for humans. It's time to apply this approach to the vegan pet food industry.
You can read the full article at https://www.entrepreneur.com/article/426778
