How to create a Brand Identity?
A strong brand identity doesn't happen overnight. You can't just pick a few colors and make a logo....
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Step 1: Research your audience, value proposition, and competition.
Your brand strategy is a detailed plan that outlines exactly what you’re trying to achieve and how y...
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Step 2: Design the logo and a template for it.
As soon as you know your business inside out, it’s time to give it a face by designing your trademar...
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Step 3: Incorporate language that you can use to connect, advertise and impersonate on social media.
Now that you’ve established your brand within your company and made all the necessary steps to devel...
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Step 4: Know what to avoid.
Over the past decade, we've observed many companies, even successful Fortune 100 companies, make cri...
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Step 5: Monitor your brand to maintain its brand identity.
By this point, you have the knowledge to start building your brand in all areas. One of those areas...
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What should you do if you forgot to renew your trademark?
So what should you do if you forgot to renew your trademark? Usually, trademark laws provide a grac...
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A guide to set an Intellectual property strategies for technology startups
What does intellectual property strategy entail at a technology startup? Intellectual propert...
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Why should I renew a trademark?
Just like you renew your ID card or passport, you should make sure to renew your trademark. In many...
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How long does a trademark renewal last?
In most countries, trademarks are valid for ten years with a possibility to renew every ten years....
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How to file a trademark renewal?
The required documents for renewals are the same in most countries. The applicant needs to com...
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Trademark renewal rules in the Gulf Countries (GCC)
Trademark renewal rules in the Arabic Gulf The protection period of the trademark in GCC is t...
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