Blog Details

What Goods And Services Should You Apply For To Protect Your Trademark In The Metaverse?

Again, with the metaverse! I do not mean to sound like a broken record, but a lot of IP conflicts are taking place on the metaverse, and based on our experience with trademark law, it is best to be proactive with your intellectual property protection than reactive, unless you have a lot of cash lying around you do not mind giving to Litigators! 

If you do agree and are interested in taking preliminary steps for trademark use on the metaverse, the first thing I would advise you is to expand your trademark protection to include classes relevant to the virtual world. The main classes are:

• Class 9: Fungible and non-fungible token-based goods and downloadable virtual goods, namely, LIST YOUR GOODS/services for use online and in online virtual worlds
• Class 35: Online retail store services featuring virtual goods, namely. LIST YOUR GOODS/services for use online and in online virtual worlds
• Class 41: Entertainment services, namely, providing online, non-downloadable virtual LIST YOUR GOODS/services for use in online virtual worlds created for entertainment process

In addition to expanding registration to include these classes, in countries where you can freely write your goods and services, we suggest including the goods and services physically and virtually. This will be the first step before we see whether or not WIPO will be issuing a new classification to include virtual goods or whether this will be accounted for within the current classification of nice.