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Standard trademarks VS Design Trademarks VS Combined Trademarks

January 01, 2024

Choosing the type of mark is an important step in the trademark registration process. There are several types of marks to choose from, and each has its own advantages and disadvantages. Here are the main types of marks to consider:

  • Standard Character mark (Word Mark): This is a trademark that consists of only words, letters, or numbers. Word marks are usually the easiest to register and protect since they are the most straightforward and distinctive.

  • Design Mark: This is a trademark that consists of a design, logo, or symbol. Design marks are usually more distinctive and eye-catching than word marks, but they can be more challenging to register and protect since they are more complex. Design marks usually have no verbal element or numbers.

  • Combined Mark: This is a trademark that consists of both words and a design. Combined marks are often the most effective since they combine the distinctive elements of both word marks and design marks.

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