Blogs



The Entrepreneurial success of Disney - How Copyrights and trademarks turned into Billions of Dollars?


The Entrepreneurial success of Disney – How Copyrights and trademarks turned into Billions of Dollars?
The Walt Disney Company has multiple copyrights which will enter the public domain within the coming years. In this article, we will take a look at the value of Walt Disney and the key drivers of trademarks, brands, and copyrights and then we will discuss how Mickey mouse impacted th ...
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Protecting Your Brand: Why Are you putting your brand at risk?


Protecting Your Brand: Why Are you putting your brand at risk?
 
All entrepreneurs dream of being as well-known as Nike, Coca-Cola or even Louis Vuitton. Nike has been successful in protecting its "Swoosh" trademark, which is recognized around the world. The company has filed numerous lawsuits against competitors who have attempted to use similar logos and has successfully preve ...
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Understanding the different elements of the STC brand in Saudi Arabia


In the Kingdom of Saudi Arabia, the STC brand is one of the largest and most recognized telecommunications companies. As a business, STC has built a strong reputation for providing reliable and innovative solutions to customers across the region. However, as a brand, STC's value extends beyond its products and services - it is also a valuable trademark.
A trademark is a legal protection tha ...
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Unveiling the Mystique: Decoding the Elements of Mamzi Brand in Egypt


The Mamzi Store is a well-known retail chain in Egypt, offering a range of products such as clothing, accessories, and cosmetics. One of the keys to the success of the Mamzi Store is its strong brand identity, which is created through the use of different trademark elements. In this blog, we will explore the different elements of the Mamzi Store in Egypt as a trademark and how Easy Trademarks shou ...
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The Golden Arches: The Evolution and Impact of McDonald's Trademark


McDonald's is a household name and a global fast-food giant. As one of the most recognizable and popular brands in the world, McDonald's is a prime example of the importance of trademarks in establishing and maintaining a strong brand identity. From the iconic Golden Arches to the "I'm lovin' it" slogan, McDonald's has built its brand through a variety of trademarked elements that have become syno ...
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Emirates Integrated Telecommunications Company (EITC): A Look at Its Different Brands and Trademark Protection


Emirates Integrated Telecommunications Company (EITC), commonly known as "du," is a leading telecommunications company in the United Arab Emirates (UAE). Established in 2006, du is a telecommunications service provider that offers a wide range of services, including mobile, fixed-line, broadband, and television services to both individuals and businesses in the UAE. With its innovative and custome ...
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From Sponsorship to Social Responsibility: How SABIC Built Strong Brand Awareness in KSA


SABIC, the petrochemical company based in Saudi Arabia, has built a strong reputation both locally and globally through effective branding strategies. SABIC has employed various strategies, including sponsorship and partnerships, social responsibility, innovation, corporate communication, and brand recognition, to build brand awareness in KSA. These strategies have helped SABIC establish a strong ...
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How Juhayna Built Strong Brand Awareness Among Restaurant Owners in Egypt


A Leading Food and Beverage Company in Egypt
Juhayna is a leading food and beverage company in Egypt that has successfully built its brand awareness over the years. The company has established itself as a trusted and recognizable brand that is associated with high-quality and innovative products. Juhayna's success can be attributed to a combination of factors, including its focus on quality ...
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Innovating the Future: Celebrating National Inventors Month


Happy National Inventors Month! This is an exciting time to celebrate the ingenuity and creativity of inventors who have changed the world with their ideas and inventions. Throughout history, inventors have played a crucial role in advancing technology, improving people's lives, and solving complex problems.
From the lightbulb to the automobile, the telephone to the internet, and beyond, in ...
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How Nike Became a Global Brand: Strategies for Building Brand Awareness


Nike is a household name that has built a reputation for high-quality athletic gear and apparel. The company is recognized as one of the most valuable brands in the world, with a strong brand identity that has been instrumental in its growth and success. Nike's brand awareness has been built over the years through a combination of strategic partnerships, innovative product design, engaging marketi ...
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