Why is brand identity so important?

This article is the first in a series of articles about "How to Develop a Unique & Memorable Brand which is worth registering as a trademark"
A brand is a representation of everything your business is and does as the saying goes “A brand lives in the minds and hearts of consumers”, therefore, it’s crucial for your business’s future. Here are five components of a ...
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Why is brand identity important?

This article is the first in a series of articles about "How to Develop a Unique & Memorable Brand which is worth registering as a trademark". A brand is a representation of everything your business is and does as the saying goes “A brand lives in the minds and hearts of consumers”, therefore, it’s crucial for your business’s future. Here are five components of a well-d ...
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How to create a Brand Identity?

A strong brand identity doesn’t happen overnight. You can’t just pick a few colors and make a logo. You need to approach your design strategically. This requires deep thinking, a team with strong communication and design skills, and an intimate understanding of your trademark.
The good news is that while this may seem difficult, it doesn’t have to be. With the right g ...
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Step 1: Research your audience, value proposition, and competition.

Your brand strategy is a detailed plan that outlines exactly what you’re trying to achieve and how you’re going to achieve it. In order to create a brand identity, you should do a market search, and in order to do so you should understand five things:
1-    Audience:

You should learn what the audience want from your business, to create a brand peop ...
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Step 2: Design the logo and a template for it.

As soon as you know your business inside out, it’s time to give it a face, by designing your trademark logo. As said by the graphic designer Paul Rand, "Design is the silent ambassador of your brand. Here what you need to know to build your logo:
1-    Logo:

Despite that your logo is not all of the brand identity, but its vital element in the process of ...
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Step 3: Incorporate language that you can use to connect, advertise and impersonate on social media.

Now that you’ve established your brand within your company and made all the necessary steps to develop it, you can incorporate your trademark with the community. The most successful way to do that is for your brand/trademark to provide quality content.

Language matching the brand:
Use language that matches your brand personality, as the language you choose to use as a ...
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Step 4: Know what to avoid.

Over the past decade, we've observed many companies, even successful Fortune 100 companies, make critical branding mistakes. Here are some most common branding mistakes hopefully, you can avoid making them while you brand or rebrand your business to build a strong trademark. You need to be aware of the following in order to avoid failure or falter of your brand
1-    Don't gi ...
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Step 5: Monitor your brand to maintain its brand identity.

By this point you have the knowledge to start building your brand in all areas. One of those areas will be online where you’ll have your website, blog and social profiles. These assets will help you control your personal brand online, but you’ll still need to monitor your Trademark/brand.

Brand monitoring 
The process of tracking different channels to identi ...
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What should you do if you forgot to renew your trademark?

So what should you do if you forgot to renew your trademark?
Usually trademark laws provide a grace period for renewing trademarks. So, decide if you are still interested in the trademark 
If you Are then; 
Check local laws to see what the grace period is it is usually six months from the expiry date. During the grace period a trademark can usually be renewed but add ...
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A guide to set an Intellectual property strategies for technology startups

What does intellectual property strategy entail at a technology startup? 
Intellectual property is one of the most important challenges your startup company should overcome. When your promising company begins developing systems, recruiting qualified team members, adding continuous capital consolidation, and so on, in the midst of these developments, the decision maker in your company w ...
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