How to Create a Strong Trademark

A trademark is a name, the identity of your business, product, or service. Just like parents spend 9 months coming up and brainstorming baby names, coming up with your company name requires some time, effort and creativity. Before we discuss how to create a strong ...
Read More

Trade License Vs. Trademark

If you’re building a brand and investing in advertising, hoping that customers can find you, you’ll want to p ...
Read More

Four Types of IP your Startup Must protect

While cash is king at any startup, Intellectual Property (IP) is often one of the most valuable assets for early stage ventures, but which does not get much attention until an investor or partner initiates DD due diligence. IP ownership issues can and should be addressed at the outset by establishing proper procedures. Fixing issues after the fact is costly and expensi ...
Read More

Who owns Christmas?

It is the season again of reindeers, Santa clause, gifts, sparkling lights, eggnog, cookies and the entire shebang! it is my favorite time of year especially because of spending time with family and friends.

For such a jolly and collective holiday can anyone monopolize the name? Well some have tried ...
Read More

New Year's Resolution: Trademark Your name or logo!

It is a new year, it’s a new start after a very long 2020! Many of you and us:) have started businesses during 2020 and this article will help put your new business on the right foot to maximize the benefits of trademark registrations, whether for your newly created name or logo!

Logo’s g ...
Read More

Smart Ways to Build Brand Awareness

A brand is an identity and vice versa, increasing awareness helps with exposure, sales growth and expansion what all of us startups need. buying and placing ads left right and center is a way to increase awareness, but it is costly and if not done strategically will be les ...
Read More

To trademark or Not to trademark your Name!

We are very proud of our family names and it’s very strong especially in our Arabic culture, so using our family name as a trademark is helpful after all who does not know Mansour, Al Futtaim, Olayan, Abdul Latif Jameel, Al Ghurair, Alghanim and Zamil? But it also has its downsides;

Read More

Trademark renewal rules in the European Union

Validity of an EU Trademark: 

A European Union trademark is valid for 10 years.

Process for trademark renewal in for an EU trademark: Read More

Trademark renewal rules in the United States of America USA

In the United States, a trademark has to be renewed every ten years. If the mark is still being used between the 5th and the 6th year after it was registered, then the registration can be renewed. To do so, the owner must file the mai ...
Read More

What symbol to use for your trademark?

Registering your trademark in the country you set up your business is in an amazing step to differentiate yourself and start having a loyal following. entrepreneurs and businesses are often very confused about what markings to use to represent the status of their trademark registration.

Read More