A brand is an identity and vice versa, increasing awareness helps with exposure, sales growth and expansion what all of us startups need. buying and placing ads left right and center is a way to increase awareness, but it is costly and if not done strategically will be less effective on a dollar spent basis. We have been thinking of how to raise brand awareness for our startup and after a lot of research and some industry consultations we have summarized 7 ways to strengthen your image in the eyes of your audience.

7 Ways to strengthen brand identity;       

1. Referral Programs:

Referral programs have historically had tremendous success as your clients are vouching for you and providing their stamp of approval on your product or service. this is the tech version of enabling word of mouth!

2. Content:

Create impressive content to position yourself as a thought leader. Whether it is through articles, podcasts, infographics or any other medium. A great way to get your brand known is to deliver ultra-valuable, gorgeous looking content

3. Build partnerships:

1. Get involved with partnerships is another easy way to boost brand awareness. Whether such partnerships are with other businesses who provide a complementary service or with influencers with existing followers building connections and partnerships will have a tremendous impact on your brand. 

4. Focus on your customer wants and needs: 

1. Focus - there are many online and offline outlets for marketing and advertising. Know your customer enough to be able to focus your efforts and creatively running your marketing strategies. Mixing between paid and unpaid social and pay per click ads

5. Be creative:

Be creative and unique – there are soo many options out there why should people come to you? What is your Unique selling point and how can you creatively and uniquely market that USP in order to increase band awareness?

6. Analyze the data

Check the data run the campaigns check the data and re-iterate – just like in any startup understanding what works best with consumers is about feeling the market and reacting to what your customers are looking for. Remarketing campaigns are also helpful as thy involve users who visited your site, but left before converting retargeting them increases the chances of conversion

6. Do not be scared to use emotions

People love stories create emotionally moving, compelling stories that connect deeply with users, so that they do not forget your name.

Knowing your customer and their needs is a stepping stone for the success of your business. Walk the talk, engage with your customer and provide them with unique tailored and impressive content will surely increase your brand awareness.

Remember to protect your brand name by registering it as a trademark in the countries you currently work in and are planning to work in.