Why register a trademark?

It is a good idea to register your trademark to be able to use the mark freely, and stop others from using it, to build brand equity and value. In many countries, trademark protection is afforded to whoever filed the trademark first, and is in many cases a prerequisite to stop anyone else from using this trademark freely. In other countries, trademark protection is afforded for the first user, however if no complaint was filed against anyone who lodges a trademark then even if prior use was proved, the costs involved with invalidating a trademark and striking it off the register are too high. So the investment to register a mark is minimal compared to the potential cost of not registering, and compared to the potential benefits registration will bring to your business. You can check out our blogs to know about Why register your trademark?