When should I do a trademark search?

For trademark searching to be effective, you have to have a couple of trademarks you are interested in. You also have to have an idea of what you will be using the trademark on what class meaning the goods or services you are interested in. Finally, you should know what jurisdiction or country you would like to protect your trademark in. It is also advisable to complete a trademark search right before you would like to file for protection. A delay in filing a trademark means that the time frame between the time you searched for the trademark and the time you filed the trademark leaves room for others to have filed the trademark.