What is trademark watch?

Trademark watching entails monitoring official gazettes and flagging potentially conflicting applications that are either Identical or similar which may confuse the average consumer. Trademark watching is a cost effective way to scan the market and enforce trademark rights before going to courts, through oppositions at the trademark office. A trademark watch service is important because it allows trademark owners to monitor and protect their trademarks against potential infringement. By receiving timely alerts about potentially infringing trademarks, the trademark owner can take action to prevent infringement, such as filing an opposition or sending a cease-and-desist letter.