What is a similar trademark search?

A similar trademark search provides results of marks, which are similar in pronunciation or look to the mark searched, in the language requested. Also, a similar trademark search will not yield results on similar classes, it will only provide results in the class requested. If any similar trademarks are found, the trademark search professional or attorney will review the search results and assess the potential risk of confusion. They will consider factors such as the similarity of the goods or services, the similarity of the trademarks, and the strength of the existing trademark.