To trademark or Not to trademark your Name!

23-05-10 ...

We are very proud of our family names, and it’s very strong, especially in our Arabic culture, so using our family name as a trademark is helpful after all who does not know Mansour, Al Futtaim, Olayan, Abdul Latif Jameel, Al Ghurair, Alghanim, and Zamil? But it also has its downsides;

-         You can’t stop others with the same family name from using it.

-         It is harder to register as a trademark

 

The Saudi IP Authority has taken note of this trend and has therefore put some conditions to register family names as a trademark.

1)     That the applicant has the same family name.

2)     That the family name in the trademark is used in a previously existing commercial registry for a while not less than ten years.

3)     That the family name is one of the components of the trademark to be registered and not the mark itself.

4)     Adopting an additional distinctive appearance for the family name, such as font formatting, engineering drawing, written form, or others.

5)     That the trademark is registered in the category of goods and/or services for which the applicant is well known.

6)     If the family name is spread in another country, the applicant must present the registration certificate in that country.

7)     The above also applies to changing ownership of a trademark if it contains a family name.

 

The trick is while the family name registration as a trademark is getting regulated, the ability to stop someone from using the family name is difficult especially from the same family. It takes a lot of time and money to make a family name famous and distinctive and the downside of not being able to use it is very high!

 We are all proud of our names and family names, but let us think twice when we want to register our marks especially our family names!

If you have any questions, please feel free to reach out to us!

You can also check the original law explanation on SAIP: https://www.saip.gov.sa/news/1258

Photo credit 

easytrademarks

Empowering innovation

...
23-05-10

How to Create a Strong Trademark

Read More
...
23-05-10

Trade License Vs. Trademark

Read More
...
23-05-10

Four Types of IP your Startup Must protect

Read More
...
23-05-10

Who owns Christmas?

Read More
...
23-05-10

New Year's Resolution: Trademark Your name or logo!

Read More
...
23-05-10

Smart Ways to Build Brand Awareness

Read More
...
23-05-10

To trademark or Not to trademark your Name!

Read More
...
23-05-10

Trademark renewal rules in the European Union

Read More
...
23-05-10

Trademark renewal rules in the United States of America USA

Read More
...
23-05-10

How Do You Know Which Symbol is Right for Your Trademark?

Read More
...
23-05-10

Why is brand identity so important?

Read More
...
23-05-10

Why is brand identity important?

Read More
...
23-05-10

How to create a Brand Identity?

Read More
...
23-05-10

Step 1: Research your audience, value proposition, and competition.

Read More
...
23-05-10

Step 2: Design the logo and a template for it.

Read More
...
23-05-10

Step 3: Incorporate language that you can use to connect, advertise and impersonate on social media.

Read More
...
23-05-10

Step 4: Know what to avoid.

Read More
...
23-05-10

Step 5: Monitor your brand to maintain its brand identity.

Read More
...
23-05-10

What should you do if you forgot to renew your trademark?

Read More
...
23-05-10

A guide to set an Intellectual property strategies for technology startups

Read More
...
23-05-10

Why should I renew a trademark?

Read More
...
23-05-10

How long does a trademark renewal last?

Read More
...
23-05-10

How to file a trademark renewal?

Read More
...
23-05-10

Trademark renewal rules in the Gulf Countries (GCC)

Read More
...
23-05-10

Protecting your logo as a trademark in the GCC

Read More
...
23-05-10

UAE Joins Madrid Protocol

Read More
...
23-05-10

Four ways to keep your intellectual property data secure

Read More
...
23-05-10

Halloween and Trademarks

Read More
...
23-05-10

10 Key Reasons Why Trademark Registration is Crucial for Businesses

Read More
...
23-05-10

Thanksgiving as a Trademark

Read More
...
23-05-10

Online Trademark Tools

Read More
...
23-05-10

Case: TWG TEA COMPANY PTE LTD VS MARIAGE FRÈRES, SOCIÉTÉ ANONYME

Read More
...
23-05-10

Valentine Themed Trademarks

Read More
...
23-05-10

Goods and services to protect your trademark on the metaverse

Read More
...
23-05-10

What is document legalization for trademark protection?

Read More
...
23-05-10

Intellectual property at technology companies - the case of Oracle and Google

Read More
...
23-05-10

Innovation and branding in the Pet food Industry

Read More
...
23-05-10

Federal trademarks vs State trademarks vs International trademarks in the USA

Read More
...
23-05-10

The Huda Beauty Brand

Read More
...
23-05-10

Temraza is Bringing Egyptian Fashion to a Global Audience

Read More
...
23-05-10

Zoho partners with Falak Investment to empower startups in Saudi Arabia

Read More
...
23-05-10

OKHTEIN an Egyptian Brand by a strong Duo Sister Leader

Read More
...
23-05-10

Egypt-based foodtech startup BONBELL raised Pre-seed funding

Read More
...
23-05-10

Trademark vs. Service Mark: Explained

Read More
...
23-05-10

Dubai Metaverse firm Everdome secures $10 million funding

Read More
...
23-05-10

What Exactly is a Trademark and Why is it Important?

Read More
...
23-05-10

Intellectual Property and World Cup

Read More
...
23-05-10

Startup Mindset: The Four types of Intellectual Property

Read More
...
23-05-10

The First Robot Lawyer in US courts

Read More
...
23-05-10

Can a dance move be considered a trademark?

Read More
...
23-05-10

The Entrepreneurial success of Disney - How Copyrights and trademarks turned into Billions of Dollars?

Read More
...
23-05-10

Protecting Your Brand: Why Are you putting your brand at risk?

Read More
...
23-05-10

Understanding the different elements of the STC brand in Saudi Arabia

Read More
...
23-05-10

Unveiling the Mystique: Decoding the Elements of Mamzi Brand in Egypt

Read More
...
23-05-10

The Golden Arches: The Evolution and Impact of McDonald's Trademark

Read More
...
23-05-10

Emirates Integrated Telecommunications Company (EITC): A Look at Its Different Brands and Trademark Protection

Read More
...
23-05-10

From Sponsorship to Social Responsibility: How SABIC Built Strong Brand Awareness in KSA

Read More
...
23-05-10

How Juhayna Built Strong Brand Awareness Among Restaurant Owners in Egypt

Read More
...
23-05-30

How Almarai Used Intellectual Property to Gain a Competitive Edge: A Guide for Restaurant Owners

Read More
...
23-05-30

Rocket Lawyer: How Intellectual Property Became a Competitive Advantage for the Company in Targeting Entrepreneurs

Read More
...
23-05-30

Integreight: How Intellectual Property Gives This Egyptian Tech Startup a Competitive Advantage

Read More
...
23-05-30

Building Brand Awareness in the UAE Technology Industry: The Success Story of Cisco

Read More
...
23-07-18

Trademark licensing - Monopoly sets an example of how legacy brands can keep up with changing customer preferences.

Read More
...
23-07-18

Tesla Motors' Trademark Troubles: Navigating Unregistered Issues

Read More
mouse

Curious to learn more?

Let's chat! Our team of experts are here to answer any questions you have, whether it is about licensing our technology or learning about the local trademark process.

Email us License our tech Set up a meeting