From Sponsorship to Social Responsibility: How SABIC Built Strong Brand Awareness in KSA
23-05-10
SABIC, the petrochemical company based in Saudi Arabia, has built a strong reputation locally and globally through effective branding strategies. SABIC has employed various methods, including sponsorship and partnerships, social responsibility, innovation, corporate communication, and brand recognition, to build brand awareness in KSA. These strategies have helped SABIC establish a strong presence in the industry and create a positive image in the minds of consumers and other stakeholders.
SABIC, Saudi Basic Industries Corporation, is a world-renowned petrochemical company based in Saudi Arabia. It is one of the largest petrochemical companies in the world and has built a strong reputation both in the Kingdom and globally. The success of SABIC is not just due to its high-quality products, but also because of its effective branding strategies. In this blog, we will explore how SABIC built brand awareness in KSA.
1- Sponsorship and Partnership SABIC has sponsored numerous events, exhibitions, and conferences in Saudi Arabia and around the world. For instance, it is a regular sponsor of the Saudi International Petrochemicals Technology Conference (SIPTC) and has also partnered with Formula E racing. These events not only promote the company's products and services but help it establish a strong presence in the industry. Sponsoring and partnering with such events help SABIC to position itself as an industry leader and build its reputation.
Therefore, one of the primary strategies SABIC has employed to build brand awareness is sponsorship and partnership. The company has sponsored numerous events, exhibitions, and conferences in Saudi Arabia and around the world. For instance, it is a regular sponsor of the Saudi International Petrochemicals Technology Conference (SIPTC) and has also partnered with Formula E racing. These events not only promote the company's products and services but also help it establish a strong presence in the industry.
In addition, SABIC has announced the launch of a notable long-term sponsorship deal and innovation partnership with Formula E, the world’s first net-zero sport since its inception. The partnership will be launched this weekend with title sponsorship of the 2022 SABIC London E-Prix, a double-header of races at the ExCeL London exhibition center on 30 and 31 July in the ABB FIA Formula E World Championship.
By sponsoring events, SABIC gains exposure to a further audience and increases its brand awareness. It positions the company as an industry leader and helps build its reputation. Moreover, SABIC uses these events to showcase its products and services, engage with customers and stakeholders, and create brand loyalty.
2- Social Responsibility SABIC has also established itself as a socially responsible company by supporting various causes and initiatives in the Kingdom. For example, it has contributed to establishing the SABIC Plastic Application Development Center at King Saud University. This center provides research opportunities to students and helps them understand the practical applications of plastic materials. SABIC also supports environmental sustainability initiatives and participates in the Saudi Green Building Forum. By contributing to social causes and funding initiatives, SABIC has built a positive image in the minds of consumers and other stakeholders.
Therefore, the second strategy that SABIC has employed to build brand awareness is social responsibility. The company has established itself as a socially responsible enterprise by supporting various causes and initiatives in the Kingdom. For example, it has contributed to establishing the SABIC Plastic Application Development Center at King Saud University. This center provides research opportunities to students and helps them understand the practical applications of plastic materials. SABIC also supports environmental sustainability initiatives and participates in the Saudi Green Building Forum.
By contributing to social causes and supporting initiatives, SABIC has built a positive image in the minds of consumers and other stakeholders. It has positioned itself as a company that cares about the environment, the community, and society. This has helped the company build brand loyalty and increase market share.
3- Innovation is a critical aspect of SABIC's brand identity. The company has invested heavily in research and development to create innovative products that cater to market needs. By introducing new and unique products, SABIC has positioned itself as a leader in the industry. For example, it has developed a range of innovative plastic materials that can be used in varying applications, such as automotive, healthcare, and packaging. By emphasizing innovation, SABIC has created a perception of being a forward-thinking company that is always looking for new and better ways to meet customer needs.
By emphasizing innovation, SABIC has created a perception of being a forward-thinking company that is always looking for new and better ways to meet customer needs. This has helped SABIC build a positive image in the minds of consumers and establish itself as a leader in the industry.
4- Corporate Communication SABIC has a firm corporate communication strategy that helps it effectively communicate with its stakeholders. It has a user-friendly website providing comprehensive information about its products, services, and sustainability initiatives. Moreover, SABIC regularly communicates with its customers through various channels, including social media, email, and newsletters. The company also has an active presence on LinkedIn, which allows it to connect with customers, employees, and industry professionals. By communicating effectively, SABIC has built a strong relationship with its stakeholders and created a positive image in their minds.
The company also has an active presence on LinkedIn, which allows it to connect with customers, employees, and industry professionals. By communicating effectively, SABIC has built a strong relationship with its stakeholders and created a positive image in their minds.
5- Brand Recognition SABIC has a recognizable logo and color scheme that helps it stand out from its competitors. The company's blue and green logo is instantly recognizable and is synonymous with quality and innovation. Moreover, SABIC has developed a range of sub-brands that cater to specific industries and applications, such as NORYL for electrical and electronics applications and ULTEM for automotive and aerospace applications. By developing sub-brands, SABIC has made it easier for customers to identify its products and associate them with quality and innovation.
In conclusion, building brand awareness is crucial for any company to succeed in today's highly competitive market. SABIC, the petrochemical giant based in Saudi Arabia, has successfully created its brand reputation in KSA and globally through effective branding strategies. SABIC has used various plans, including sponsorship and partnership, social responsibility, innovation, corporate communication, and brand recognition, to build brand awareness in the market.
By building a solid brand reputation, companies can attract new customers, increase market share, and create brand loyalty. Effective branding helps companies differentiate themselves from their competitors and establish a strong identity in the minds of consumers and other stakeholders. Moreover, branding strategies aligned with the company's values and vision can create a positive image and reputation, which can help companies weather challenges and crises.
Therefore, companies should invest in branding strategies and build their brand reputation in the market. Companies should focus on developing a clear brand identity, communicating effectively with their stakeholders, and consistently delivering high-quality products and services to maintain and enhance their brand reputation. In today's competitive business environment, building strong brand awareness can be a key driver of success.
